Are You Really Buying Spring Water?

The recent lawsuit against Nestle Waters of North America alleges their bottled Poland Spring water is not spring water at all, but sourced from ordinary groundwater, much like the same stuff that comes directly out of your tap at home.1 The lengths to which Nestle has gone to protect their bottled water brand speaks to the love affair that Americans have developed for bottled water.

Water sold in a bottle may be labeled distilled, spring, mineral, artesian or sparkling to name a few. More than 17 million barrels of oil are used in the manufacture of bottled water and 50 billion water bottles are used and discarded every year.2 The cost of bottled water may be as much as 2,000 times more than tap water;3 8 glasses of water each day from your tap costs approximately 49 cents per year while the same amount in bottled water costs $1,400.4

Bottled water now holds the second largest share of the beverage market, well ahead of milk and beer.5 If you are looking for the most expensive bottled water, look for Acqua di Cristallo, which sells for nearly $50,0006 a bottle, sourced from France and stored in a 24-karat gold bottle with a sprinkling of gold dust for good measure.

Many buy and drink bottled water as omega mania clone watches they believe the quality of the water is better, cleaner and potentially better tasting. Bottled water companies count on this belief to drive sales. However, Pepsi’s Aquafina and Coke’s Dasani account for 24 percent of the bottled water sold in the U.S. and both are bottled, purified municipal water.7 In fact, a report by Beverage Marketing Association states that nearly half of all bottled water is sourced from tap water.8

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